Will Walters Brand Identity

Will Walters approached us with a vision for a bold, distinctive personal brand that would set him apart in the competitive creative industry. He wanted something that reflected his innovative approach and artistic vision.

Project Overview

Will is a multi-disciplinary creative professional working across graphic design, digital art, and creative direction. He needed a complete brand identity that would showcase his versatility while maintaining a cohesive, memorable presence.

Our Approach

We started by diving deep into Will’s creative process, influences, and goals. Our research revealed that he needed a brand that could adapt to various creative contexts while maintaining strong recognition.

Design Solution

We created a bold, geometric logo system that uses dynamic shapes and modern typography. The design is built around the concept of “creative evolution” - representing Will’s ability to adapt and grow across different creative disciplines.

Brand Elements

• Primary Logo: A geometric mark that combines abstract shapes with Will’s initials
• Typography: Modern, clean sans-serif fonts that ensure readability across all applications
• Color Palette: Bold, vibrant colors that reflect creativity and energy
• Visual Language: A system of geometric patterns and shapes that can be used across various applications

Results

The new brand identity has given Will a distinctive presence in the creative industry. His portfolio now has a cohesive, professional look that immediately communicates his creative expertise and bold approach.

Applications Created

• Logo and brand mark
• Business cards and stationery
• Portfolio website design
• Social media templates
• Presentation templates
• Brand guidelines document

This project exemplifies our philosophy: we don’t create small, forgettable brands. We design bold identities that make lasting impressions and drive real results.