Savor & Co. Restaurant Branding

Savor & Co. is a new upscale restaurant concept that needed a complete brand identity to launch their dining experience. They wanted something sophisticated yet approachable, elegant yet memorable.

Project Overview

Savor & Co. is a farm-to-table restaurant focusing on seasonal, locally-sourced ingredients. They needed a brand that would communicate their commitment to quality, sustainability, and exceptional dining experiences.

Our Approach

We created a sophisticated brand identity that balances elegance with warmth, using organic shapes and a refined color palette that reflects their culinary philosophy.

Design Solution

The brand identity centers around the concept of “culinary artistry meets natural beauty.” We developed a logo that combines elegant typography with organic, leaf-like elements that represent their farm-to-table approach.

Brand Elements

• Primary Logo: Elegant serif typography with organic leaf elements
• Color Palette: Rich earth tones, warm creams, and deep greens
• Typography: Sophisticated serif fonts for headings, clean sans-serif for body text
• Visual Language: Organic patterns, food photography guidelines, and seasonal color variations

Results

The new brand identity has successfully positioned Savor & Co. as a premium dining destination, resulting in:

• Strong brand recognition in the local market
• Consistent visual presence across all touchpoints
• Enhanced customer perception of quality and sophistication
• Successful launch and positive media coverage

Applications Created

• Logo and brand mark
• Menu design and layout
• Business cards and stationery
• Signage and interior graphics
• Website design
• Social media templates
• Marketing materials
• Brand guidelines document

This project showcases our ability to create sophisticated brand identities that perfectly capture a business’s essence and vision.